About Naturals Ice Cream

Naturals ice cream is an Indian ice cream brand owned by Mumbai – based Kamaths ourtimes ice cream pvt ltd. This brand is known for its premium ice cream cream flavors made out of natural and fresh fruits and served cold right out of the churner.

This ice cream brand has started off with just 10 flavors initially in Juhu, Mumbai and now has its presence across the nation with 135 stores and 125 flavors of which 20 of them are made available throughout the year.

Facts about Naturals ice cream

 It was founded by Raghunandan S Kamath in 1984 who establish his first store in Mumbai with a philosophy “ if ice creams can have fruit flavors, why can’t it have real fruits instead”

 Kamath relies on his mother’s expertise of kitchen and on his father’s skill of picking the best fruits in making naturals ice cream with only one production center in India I.e. in Charkop, Kandivali, Mumbai.

Everything you need to know about Naturals ice cream Franchise

Unique selling point (USP) : The unique selling point of the Naturals ice cream parlor is

• Naturals niche : Natural fruits, premium ice creams at affordable prices , freshly churned, seasonal fruit based variety  and transparency of its operations 

Business model of Naturals ice cream: The business model of a naturals Ice cream can be defined using these 4 variants 

Value proposition: The value which a naturals ice cream franchise is likely to bring to you is 

• Unlike its competitors, it offers natural fruit-based ice creams with a variety of 150 flavors out of which 20 are available throughout the year at affordable prices, too

• This makes the consumers who even live far off to get a taste of naturals ice cream in cups, cones, and boxes and even more around a seasonal change.

Target consumers: The target consumers of your Naturals ice cream franchise could be:

• Events, celebrations, parties, etc.
• Consumers of all age groups
• Low, middle, and high-income level consumers
• Teenagers, kids, and working class
• GenX generation