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40 years of scooping up love - Story of Naturals Ice Cream
Naturals Ice Cream was started with just a single outlet in Juhu, Mumbai, in 1984. Now, three decades since its opening, the company has seen humongous growth throughout the country. There are a total of 135 ice cream stores in different cities and small towns. Out of the 135 ice cream stores, eight stores are under the company, and all the other remaining stores come under the franchise. The quality of their ice creams is what attracts investors as well.
The tagline is ‘Taste the Original,’ and that is precisely what they provide. From the seasonal fruit flavours like mango and strawberry to classic variations of chocolate, Naturals Ice Cream provides 125 flavours in total, 25 of which are available throughout the year. The best part is that their ice creams are entirely organic and made using just three simple ingredients: fruits, milk, and sugar. Eliminating the use of any preservatives makes this ice cream brand exceptional.
How to Open a Naturals Ice Cream franchise in India?
The procedure of opening a Naturals Ice Cream franchise is rather simple. However, for your comfort, we’ve outlined a full step-by-step procedure that you may follow:
- To learn more about starting a franchise, go to the Natural Ice Cream site.
- You must click on the ‘Franchise enquiry’ option on the webpage.
- On your screen, an application form will appear. All you have to do now is submit your application after filling out your personal and company information.
- Your application will be examined by a franchise team member, who will let you know if your application has been chosen.
- If the application is chosen, the applicant will be invited in for the following round.
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What does the Naturals ice cream franchise cost in India?
If you’ve decided to launch a Naturals Ice Cream franchise, you’ll need to have a clear plan in mind and work toward it until your business is up and running. Making a firm spending plan for your franchise is the first step. Then, make a rough outline for every expenditure you’ll have to cover as part of your franchise.
Fortunately, you won’t have to start from the beginning. We’ve devised a cost-effective spending strategy so that you don’t have to waste time speaking with numerous experts and can get launched with your franchise as soon as feasible.
Particulars | Cost |
Overall cost | Between ₹5 and 12 lakh |
Cost of Inside Outlet | ₹3 lakh |
Outlet’s machinery and equipment | ₹2 lakh |
furnishings and fixtures | ₹1 lakh |
Working Capital | ₹50,000 |
Franchisee Brand Deposit | ₹24,900 |
- Brokerage, rent deposits, employee pay, and other expenditures might all have varied prices.
- Small company owners may use paperless online payment applications to conduct simple transactions with their staff.
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- Brand Recognition:Naturals Ice Cream is a well-known brand in India, particularly for its fruit-based ice creams made from natural ingredients.
- Business Model:The franchise offers a structured business model with support in areas like training, marketing, and supply chain.
- Investment:The total investment required to set up a Naturals Ice Cream outlet can range from ₹12,00,000 to ₹20,00,000. This includes the franchise fee, store setup, equipment, and working capital.
- Space Requirements:Franchisees need to have a location with a minimum area of 200-500 square feet, with an additional area for customer space in front, according to some sources.
- Training and Support:Naturals provides comprehensive training to franchisees and their staff, covering areas like safety, hygiene, and operational procedures.
- Licensing:Prior to starting operations, franchisees need to obtain necessary licenses, including food, shop, and establishment licenses.
- Contact Naturals: Reach out to Naturals Ice Cream through their website or other contact channels to express interest.
- Meet Requirements: Ensure you meet the space, investment, and other requirements outlined by Naturals.
- Submit Application: Fill out the franchise application form provided by Naturals.
- Undergo Training: Participate in the training program provided by Naturals to learn about the business operations.
- Obtain Licenses: Secure all necessary licenses to operate your ice cream outlet.
- Start Operations: Begin serving delicious Naturals Ice Cream to your customers.
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Naturals ICE Cream Franchise Profits & Sales
Naturals Ice Cream Franchise is one of the most popular Ice Cream Franchise Chain across India. However, it is in selective cities and that is what makes it the most special.
Herein, we have tried to work out this Brands Franchise Sales and Profit for your reference.
| Sales & Profit (in INR) | |
| Sales | 6,60,000 |
| Direct Expenses | |
| Purchases | 3,25,000 |
| Transport (incoming) | 55,000 |
| Gross profit | 2,80,000 |
| Profit Margin | 42% |
| Indirect Expenses | |
| Salaries | 30,000 |
| Rent | 60,000 |
| Electricity | 7,500 |
| Royalty/Franchise fee @ 6% | 39,600 |
| Advertisement & Marketing | 8,500 |
| Consumables & Maintenance (cutlery, napkins, menu prints etc.) | 9,500 |
| Net Profit | 1,24,900 |
| Net profit margin | 19% |
The above sales is assumed based on our research and understanding of the industry. However, it will vary for every franchise outlet from city to city and season to season.
This is an average of all such parameters. The costs herein are indicative numbers.
The direct costs are mostly variable costs and will increase as the sales increase and similarly decrease in case of decrease in sales.
However, the indirect costs will remain more or less on same lines. This is what makes the net profit margin strong for your franchise outlet i.e. increasing sales with costs being same over a period of time.
Based on this example, the Naturals Ice Cream Franchise Profit would be 19%.
Considering investment of Rs.15 Lakhs, the Naturals Ice Cream Franchise ROI can be achieved within a year i.e. 12 months itself.
